2025
Shockwave
A quirky, character-driven energy drink brand that brings bold flavors to life through music,inspired personalities. Each flavor is represented by a band member. Each can isn’t just a drink, it’s a character, bold, loud, and unapologetically fun.
Packaging Design
Character Design
The Brand
Shockwave is an energy drink that cranks up the volume on flavor and attitude.
What i did ?
I designed the brand’s visual identity, created character illustrations for each flavor, and developed the full packaging design. From moodboards to final labels, I brought the brand story to life through bold graphics, vibrant color palettes, and playful details.
Characters
A band of flavors that don’t just sit on a shelf, they perform, they shout, and they turn an energy drink into a full-blown experience.
Quick doodles where limes, cherries, and berries looked more like confused fruit than future rockstars. From there, I gave them personalities: a bass-slamming lime with a fiery streak, a bold cherry ready to steal the stage, and a frosty blueberry beating icy rhythms on the drums. Once the personalities clicked, I took the sketches digital, refining their style into bold, music-inspired characters.
Packaging Design
The labels were designed to amplify each flavor’s personality
with bold typography, vibrant color palettes, and energetic illustrations. Every detail — from the character art to the nutritional info , was crafted to balance functionality with a playful, rebellious vibe, making each can feel like a collectible piece of the Shockwave universe.
More than a Drink.
Cans That Rock Harder Than Your Playlist
hockwave cans aren’t just drinks, they’re collectibles. With bold characters, loud graphics, and unapologetic color palettes, each flavor looks like a piece of merch straight out of a band tour. Designed to vibe with a young, energetic audience, the cans double as a statement piece, the kind you’d want to show off, snap for Instagram, and maybe even keep after you’ve drained the last drop of energy.
More Works
Loved This? See more!
©2025
2025
Shockwave
A quirky, character-driven energy drink brand that brings bold flavors to life through music,inspired personalities. Each flavor is represented by a band member. Each can isn’t just a drink, it’s a character, bold, loud, and unapologetically fun.
Packaging Design
Character Design
The Brand
Shockwave is an energy drink that cranks up the volume on flavor and attitude.
What i did ?
I designed the brand’s visual identity, created character illustrations for each flavor, and developed the full packaging design. From moodboards to final labels, I brought the brand story to life through bold graphics, vibrant color palettes, and playful details.
Characters
A band of flavors that don’t just sit on a shelf, they perform, they shout, and they turn an energy drink into a full-blown experience.
Quick doodles where limes, cherries, and berries looked more like confused fruit than future rockstars. From there, I gave them personalities: a bass-slamming lime with a fiery streak, a bold cherry ready to steal the stage, and a frosty blueberry beating icy rhythms on the drums. Once the personalities clicked, I took the sketches digital, refining their style into bold, music-inspired characters.
Packaging Design
The labels were designed to amplify each flavor’s personality
with bold typography, vibrant color palettes, and energetic illustrations. Every detail — from the character art to the nutritional info , was crafted to balance functionality with a playful, rebellious vibe, making each can feel like a collectible piece of the Shockwave universe.
More than a Drink.
Cans That Rock Harder Than Your Playlist
hockwave cans aren’t just drinks, they’re collectibles. With bold characters, loud graphics, and unapologetic color palettes, each flavor looks like a piece of merch straight out of a band tour. Designed to vibe with a young, energetic audience, the cans double as a statement piece, the kind you’d want to show off, snap for Instagram, and maybe even keep after you’ve drained the last drop of energy.
More Works
Loved This? See more!
©2025
2025
Shockwave
A quirky, character-driven energy drink brand that brings bold flavors to life through music,inspired personalities. Each flavor is represented by a band member. Each can isn’t just a drink, it’s a character, bold, loud, and unapologetically fun.
Packaging Design
Character Design
The Brand
Shockwave is an energy drink that cranks up the volume on flavor and attitude.
What i did ?
I designed the brand’s visual identity, created character illustrations for each flavor, and developed the full packaging design. From moodboards to final labels, I brought the brand story to life through bold graphics, vibrant color palettes, and playful details.
Characters
A band of flavors that don’t just sit on a shelf, they perform, they shout, and they turn an energy drink into a full-blown experience.
Quick doodles where limes, cherries, and berries looked more like confused fruit than future rockstars. From there, I gave them personalities: a bass-slamming lime with a fiery streak, a bold cherry ready to steal the stage, and a frosty blueberry beating icy rhythms on the drums. Once the personalities clicked, I took the sketches digital, refining their style into bold, music-inspired characters.
Packaging Design
The labels were designed to amplify each flavor’s personality
with bold typography, vibrant color palettes, and energetic illustrations. Every detail — from the character art to the nutritional info , was crafted to balance functionality with a playful, rebellious vibe, making each can feel like a collectible piece of the Shockwave universe.
More than a Drink.
Cans That Rock Harder Than Your Playlist
hockwave cans aren’t just drinks, they’re collectibles. With bold characters, loud graphics, and unapologetic color palettes, each flavor looks like a piece of merch straight out of a band tour. Designed to vibe with a young, energetic audience, the cans double as a statement piece, the kind you’d want to show off, snap for Instagram, and maybe even keep after you’ve drained the last drop of energy.
More Works
©2025